Nenad Stjepanović
International School of Photography; ArchiTopos

 

ABSTRACT
Hegel’s analysis and definition of the work of art in the Esthetic foretold transformation in visual communication and perception of arts in the advertising age. During the transformative period of economy into money economy fundamental social and cultural ruptures introduced new methods of transgression in forms expression and conception of meaning in arts, and by implication, in architecture. Aesthetic radically departed from the norms of figuration in the classical art into symbolic reading. These exigencies in style and conception reflected the new consciousness that was impinged on by the age of sciences and mechanical reproduction.

KEY WORDS
mimetic, signs, symbology, semiology, mimesis, mechanical reproductions, technological innovations, avant-garde, aesthetic, abstractions

 

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SAJ Vol. 2, 2010, No. 3